Client : Ithra | Aramco

On the occasion of PiCon, science event part of Ithra’s Energy Exhibit programs, we have developed custom-made phygital experiences.

This year’s exhibition was dedicated to Newton’s third law. As a reminder, this law concerns a certain symmetry in nature: two objects that exert the same amount of force on each other. This is called “action-reaction”.

ActiveMe developed an interactive wall for the event with various phygital experiences: a rocket that takes off, a ball that bounces on a racket, a cannon that shoots a ball …

Intriguing, didactic, entertaining, this application surely made a great impression on the exhibit’s visitors.

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