Interactive F1 Drawings campaign Bahrain

Client : City Centre Bahrain

A unique and magical experience for children during the Formula One Grand Prix in Barhain. On a giant LED screen the visitors discover Manama, the capital of Barhain with its most iconic buildings and skyscrapers animated by the children. Activeme developed an interactive F1 drawings campaign for this occasion.

We invite the children to pick-up one of the drawing and color as they wish. Then, they will scan their own drawing and the vehicle will start driving in the city center.

A magical experience for children but also for adults !

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