Formula E

Client : Technacy Solutions

The principle? Participants had the opportunity to digitally customize their own race car.

Concretely, carpets with integrated sensors were used to locate the paint gun in the game space. This way, our application could follow the players’ movements and cover their Formula E with paint.

Definitely a successful and original brand activation for the 2023 FIA Formula E World Championship!

Services used :

Are you interested ?

Get in touch