Do What Moves You

Client : Baccardi

Bacardi shuffles into summer with music-centric campaign called “Do what moves you” shot from the waist down.

The campaign features a 60-second spot set to a track by DJ group Major Lazer and showing a group of dancers enjoying a rum-filled night in the Caribbean. Dancers in the spot are shown only from the waist down, conveying a different vibe through the movement and expression of their hips, legs and feet.

CheeeseBOX asked us to develop a video experience that puts participants within the original Bacardi video clip.

A unique experience to do with friends on festivals in order to win a personalized Bacardi cocktail at the end.

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