By Cédric Leprince

Devil time

Belgium has the honor to be qualified for the World Cup which will take place in Qatar next November. This event, which gathers crowds, is the perfect opportunity for sports brand activations. 

Let yourself be inspired by these 100% football concepts and as Roberto Martinez said: 

“It’s time to play harder. It’s time to cheer louder. It’s time to dream bigger.”

PLAY. Try to score with this virtual penalty game and become one of the best scoring players of the competition!
CHEER. Bring people together by cheering the Red Devils to victory.
Take the cup from one side to the other, celebrating the moment. 
Wait for the end of the activation to discover this unique video chain.
DREAM. Meet your favorite player, listen to his speech and take a selfie with him. Don’t forget to share this incredible moment on social media!

More concepts here

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