Mediacité – Augmented Reality

Médiacité has chosen ActiveMe to create the buzz on internet with a surprising augmented reality activation in its shopping center. To achieve the experience, ActiveMe has set up on the shopping centre’s doorwindows stickers and one central 84’’ LCD screen with a surround sound system to fake the window’s transparence.

We have created freaky 3D animations with dinosaurs, install hidden cameras and prepare a cosy rest area for our victims… Launched from a distance by an operator, the animations surprised and scared the public.

The video was finally posted on Facebook to create the buzz!

  • Unity
  • C#
  • Maya
  • ZBrush
  • V-Ray
Mathieu ParoleMediacité Shopping Center