Mediacité & Cap 48 joined to collect donations for the charitable association. For the project, ActiveMe developed an interactive campaign to raise funds by participating in the Smile Battle. Users were asked to donate 2€ coin which automatically activated the Smile Battle and starts the duel. Whoever managed to have the biggest smile during 60 sec won the duel. A photo was then printed and published on social networks.
This activation helped to collect more than € 5.000 in favor of Cap 48, a great success !