In order to get more engagement from users, Disney has chosen ActiveMe to develop an interactive PhotoBooth to promote Big Hero 6 in the city of Brussels, Belgium.
As we wanted to be focusing at a user level we were able thanks to our gesture engine to transform people in the BigHero character. Users were able to control it and another player was cut out and projected into the virtual environment on the screen located behind the shopwindow. People could take a picture and share the snapshot on a dedicated Facebook timeline. The activation was running over 2 weeks and more than 9.000 pictures were taken!