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Reality Link

ActiveMe has developed an advertising mobile application for Proximus and Samsung, called RealityLink. The first case study is related to Samsung with its new smartphone: The Samsung S5.

REALITY LINK is an image recognition and augmented reality platform. It has the power to bring the physical world to life via the camera of a smart device. Prints (magazines, newspapers, outdoor ads, billboards, packaging, etc…) come to life with entertaining digital content such as 3D animation, videos, photo slideshows and/or direct links to the corresponding product. The static classical medium is converted into a magic interactive experience.Reality Link is a very innovative concept for companies looking for first-mover advantage.

Mobile technology enables professionals –marketers, advertisers, publishers, retailers- to attract, retain and engage with consumers.

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